Which 90s Toys Are Still Popular Today?

September 02, 2020

Which 90s Toys Are Still Popular Today?

They don’t make kids toys like they used to. Before the invention of Xboxes and Playstations, we still remember those more simplistic, quirky toys and games that we spent far too much time and pocket money on during the 90s. Long summers spent looking through the Argos catalogue, shiny images of the brand new Stretch Armstrong, Barbies and Action Men that everyone wanted. Collecting and trading Pokemon cards and Pogs in the playground; the joy was never ending. 

As the world changes and children today are embracing new types of VR and AI games, are these legendary 90s toys still popular?


The data 

We decided to do some digging to find out. We looked through search volumes for the last two years of all kinds of popular 90s toys to reveal which are the top 20 most popular still today. Not only that, we wanted to know whether demand is decreasing, or if people’s interest is growing for Pokemon cards in 2020. 


Revealed: The 20 most popular 90s toys in 2020

Our research showed that thousands of people are still searching every month for hundreds of popular 90s toys and games. But we wanted to know which are the most popular, so we have listed the top 20 most searched games and toys below. 


Rank

Toy

UK monthly search volume (2019-2020)

1

Pokemon cards

90,500

2

Polly pocket

49,500

3

Tamagotchi

40,500

4

Pogs

33,100

5

Furby

27,100

6

Action Man

22,200

7

Bop it

18,100

8

Hungry hippos

12,200

9

Game boy colour

12,100

10

Stretch armstrong

12,100

11

Mouse trap game

9,900

12

Troll dolls

9,900

13

Mr Frosty

6,600

14

Betty Spaghetty

5,400

15

Moon shoes

2,400

16

Skipit

2,400

17

Rock em Sock em robots

1,300

18

Hit clips

1000

19

Doodle bear

720

20

Slinkies

320


Unsurprisingly, Pokemon cards still hold the top spot for the most popular 90s toy, with over 90,000 people searching in the UK every month for the legendary card game. This doesn’t come as a shock to us, as just last year it was reported that the rarest Pokemon card in the world sold for over £150,000 (it’s the Pikachu Illustrator Promo Card for those Pokemon nerds!). 

What did surprise us is that although in the top 20 of the toys we did analyse, slinkies are relatively unpopular in comparison to the other toys. Maybe the old staircase toy just doesn’t hold as much charm as it used to!


Revealed: 90s kids toys are making a resurgence 

Not only did we want to know the top 20 most popular 90s toys still today, we wanted to see which 90s kids toy is growing in popularity, despite many of them not being made or sold new in years. To do this, we looked at search volumes from the same period last year across the UK, to see the changes in interest and demand for these toys. 

It has been an unprecedented year, with more people inside due to global lockdowns, which might account for the fact that unanimously all of the most popular 90s toys had an increase in interest! On average, out of the top twenty 90s toys, there was a 32% increase overall in search volume from 2019 to 2020. The full results and percentage changes are below. 


Rank

Toy

UK search volume 2019-2020

UK search volume (2018-2019)

% change

1

Betty Spaghetty

5,400

2,900

46.30%

2

Skipit

2,400

1,300

45.83%

3

Action Man

22,200

12,100

45.50%

4

Troll dolls

9,900

5,400

45.45%

5

Rock em Sock em robots

1,300

720

44.62%

6

Hit clips

1000

590

41.00%

7

Poo chi

170

110

35.29%

8

Hungry hippos

12,200

8100

33.61%

9

Mouse trap game

9,900

6,600

33.33%

10

Moon shoes

2,400

1,600

33.33%

11

Doodle bear

720

480

33.33%

12

Giga pets

210

140

33.33%

13

Furby

27,100

18,100

33.21%

14

Pokemon cards

90,500

60,500

33.15%

15

Bop it

18,100

12,100

33.15%

16

Game boy colour

12,100

8,100

33.06%

17

Pogs

33,100

22200

32.93%

18

Slinkies

320

260

18.75%

19

Tamagotchi

40,500

33,100

18.27%

20

Polly pocket

49,500

40,500

18.18%


Strangely, Stretch Armstrong which was listed on the most popular list previously did not make it into the biggest movers and shakers - since the search volume remained the same throughout 2018, 2019 and 2020. 

The data shows the biggest increase in popularity comes from Betty Spaghetty, which has nearly doubled in interest over the last year!

Every single toy at least increased or stayed the same in terms of search volume over the last year, showing that overall 90s toys are certainly making a resurgence. 





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